Outcome THREE

Design Elements and Principles

What are design elements?

Design elements are the building blocks that we use to construct a composition. Design elements are the fundemental components of a composition.

The following exercises are designed to help you become familiar with some of the characteristics of the design elements of VCE Visual Communication & Design. At the end of this outcome, you will have the opportunity to combine elements and principles to form effective visual compositions.

ELEMENTS BOOKLET
  Students will begin by completing a series of exercises to broaden ones understanding of the ‘elements of design’.

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TYPOGRAPHY TASK
  Students are to construct a representation of a person/character/living thing using only type. Using Adobe Illustrator, students will be encouraged to use a variety of fonts to develop these representation which will be later printed on A4 paper and mounted for presentation.

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What are design principles?

If design elements are the building blocks, design principles are the construction technique we use to
construct a composition. Design principles are the considerations and design ‘rules’ applied to a composition.

PRINCIPLES BOOKLET
  Students will begin by completing a series of exercises to broaden ones understanding of the ‘principles of design’.

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PRINCIPLES INTERACTIVE TASK
  Using basic shapes, coours and lines (elements) present a visual example of the design principle in the spaces provided.DOWNLOAD TASK TEMPLATES:

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COMBINING ELEMENTS & PRINCIPLES
  Your task is to design a poster giving a brief insight into a present issue. It must contain a featured image/symbol along with textual information. Colour, shape, line and letterform are to be the primary elements used within the
visual communication. Refer to ‘The Guardians’ posters for inspiration

Use the following template to assist you:

BONUS TASKS:

For those students that have completed the above tasks, it is suggested that you try these next exercises:

GETTING TO KNOW ILLUSTRATOR
  When introducing Adobe Illustrator, we have explored a number of tools that have allowed us to create basic shapes, lines and text.In this exercise, you will focus on the ‘pen tool’.

The Pen Tool gives you all of the power to create what you want. There is really no way around learning to use the
Pen Tool if you plan on creating vector graphics beyond simple boxes or circles.

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One Comment on “Outcome THREE”

  1. July 29, 2014 at 2:25 pm #

    fantastic site! One of the better ones I have found on this topic. And it uses illustrator, brilliant

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