Outcome Three

Applying the design process

Last semester, you were introduced to the design process, which is a cyclical process applied by designers in the development and production of visual communications. In this Outcome we will look closely at how you can apply the design work to your own visual communications.

Task Description

  Each of the following design briefs contain a clearly defined COMMUNICATION NEED. Carefully choose one of the following four briefs. Follow the design process to produce ONE final presentation.
Begin with task clarification to familiarise yourself with the characteristics of the audience, the context of the visual communication and the purpose of the communication need.
Follow the DESIGN PROCESS to research, develop, refine, evaluate and produce final presentations.

Stage One: Task Clarification

After reading the information on the design brief, select key points for expansion. The information in the task clarification grid makes a good starting point from which to begin generating ideas. You may discard some of these initial responses and eventually take a completely different direction. However, it is essential to start thinking about the communication need immediately and put down ideas as writing and drawings.


Task Clarification Grid

  Download and print the following document to assist you with defining the brief.Write as much detail as possible under the following headings;
Communication need, purpose, audience, context and research.If you understand the design brief, you are then ready to re-write the brief and attach it to your folio.

REFER TO THE EXAMPLE ON PAGE 126 OF YOUR TEXT BOOKS

Briefs will need to be formalized and presented appropriately at the beginning of your folio.

Stage Two: Research

The research stage of the design process has several purposes. It involves collection of material and data that provide information about the communication need, including the audience, the context and the purpose. It is also a process that has the potential to inspire.

Many designers see research as the key aspect of the design process. In undertaking research, designers educate themselves about important aspects of the brief and the purpose of the final product or presentation. An educated designer makes informed decisions throughout the design process. A designer whose knowledge of the product, market, audience or purpose of the communication need is limited will ultimately be unsuccessful.

 

 


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