Outcome FOUR

What is the design process?

In the production of visual communications, a design process is usually applied. The design process involves stages of concept development and production, initiated by a design brief.

The design process is a cycle. The cycle begins with the design brief which identifies the communication need. Information such as the target audience, audience characteristics, purpose and constraints are identified in the brief. Moving through the cycle process, research identifies further information and data, which focuses the direction of the visual communication.

Throughout the design process there is scope for imagination and creative risk-taking. The process allows for creative freedom and flexibility within the framework of the brief, and encourages experimentation with ideas, materials, methods and media. Constant assessment and evaluation is an important part of the process. It is through this process of inspiration, experimentation, evaluation and elimination that effective visual communications evolve.


ASSESSMENT TASK – Brochure Design

1.Design a three-fold ‘how-to’ brochure that describes the steps of the design process in the style of an instruction manual
2.Use line drawings and text to illustrate and explain each step

Finished Products:




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