Students are presented with TWO clients with separate communication needs . Each individual must dissect a brief, and solve the design problem by following the design process.
The two briefs are as follows:
- Metlink is a government organisation who oversees public transport operations in Melbourne. They are responsible for the non-transport infrastructure of the Melbourne public transport network. In order to unify network infrastructure with Metlink branding, they require a new bus shelter design to be used across the network.
- IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world’s largest furniture retailer.
An electronic handout is available for download here >> Metlink & IKEA design briefs