Designing to a Brief

The design brief is a starting point from which most visual communications are produced. A good design brief should:

  • give clear guidance as to the purpose and application of the desired visual communication, and the context and scale of production.
  • define the needs, requirements and expectations of the client
  • specify the cost, time frame and any other contraints that need to be take into account
  • detail the characteristics of the audience, including gender, age, location, interests and other relevant information
  • allow for flexibility of creative responses and provide a starting point for inspiration and ideas that may develop as the design concepts and solutions evolve
  • act as a tool in the evaluation of a visual communication, providing ongoing review of ideas and concept development within the framework of the origional task and allowing changes to be made as required

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Categories: Unit 4, VisComm


Teacher of Visual Arts

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