The design brief is a starting point from which most visual communications are produced. A good design brief should:
- give clear guidance as to the purpose and application of the desired visual communication, and the context and scale of production.
- define the needs, requirements and expectations of the client
- specify the cost, time frame and any other contraints that need to be take into account
- detail the characteristics of the audience, including gender, age, location, interests and other relevant information
- allow for flexibility of creative responses and provide a starting point for inspiration and ideas that may develop as the design concepts and solutions evolve
- act as a tool in the evaluation of a visual communication, providing ongoing review of ideas and concept development within the framework of the origional task and allowing changes to be made as required